Abraham Macasaet Resume

Education

NYPL Project Code Develop in Swift Explorations, Certificate of Completion

New York University, NY Bridge to Tandon Engineering, Certificate of Completion

University at Albany, SUNY Interactive User Experience, B.S.

Doorman, Park Ave Apartments

May 2018 – Present

Handles day to day operations ranging from package deliveries to exceptional security/emergency response services, while ensuring a secure and controlled environment.
Provides personalized hardware or software support for over 30+ shareholders.

March 2024 – June 2024

Formulated a UX research strategy, outlining methodologies and objectives to establish comprehensive understanding of user needs and project goals, resulting in a more user-centered design approach.

Collaborated with cross-functional teams to ensure the feasibility and implementation of design concepts, providing clear specifications and adjustments based on project constraints, resulting in a 15% reduction in development time.
Organized in-depth competitive analysis and market research, identifying key user needs and pain points, which informed design decisions and resulted in a 20% improvement in user satisfaction.
Showcased interactive mockup to a live audience of 100+ attendees effectively communicating design rationale and user insights, resulting in significant interest and positive feedback.

October 2023 — December 2023

Streamlined checkout process to reduce cart abandonment and increase conversion rates.

Addressed and resolved usability issues identified through heuristic evaluations, resulting in a more intuitive interface that reduced user error rates by 10% and improved task completion times.
Fabricated wireframes and interactive mockups, using iterative design processes to refine user flows and interface elements, resulting in a 20% increase in user task efficiency.
Designed responsive interfaces to ensure a seamless UX across various devices and sizes.

July 2023 – October 2023

Developed a series of user journey maps, identifying key touchpoints and pain points that informed design solutions and optimized user experience across multiple channels.
Conducted ethnographic research by immersing in users' environments to gain deep insights into their behaviors and pain points, leading to a 25% increase in the relevance of design solutions.
Maintained design consistency and coherence across all features, while improving icon placement and font guidelines for 20+ pages.
Assessed the revamped prototype using A/B testing with 10+ participants to confirm validation of design system.

September 2022 – January 2023

Constructed Persona and User Journey using qualitative research to fully understand user needs and goals.
Revised account creation process by implementing phone number verification over email preventing 30% less errors.
Fixed payment method issues by incorporating 4 new and more efficient payment methods.
Improved the navigation of parking sessions by eliminating unnecessary words and centering all relevant information, resulting in a 40% reduction in turnaround time.
Updated style guides brushing up on inconsistent fonts, icon placements, and colors.